Intermediate snowboarder who typically goes to Tahoe 2-3 times per year. Would like to go more often. No children.
Why/How we interviewed her: She is an experienced snowboarder and really enjoys it but despite having friends with a ski lease she has decided not to join in. What hypothesis we tested: Logistical concerns are preventing her from snowboarding more frequently. What we really wanted to learn: What is preventing her from going more often? We learned this from the interview: Megan's biggest frustrations around skiing are the traffic from SF to Tahoe, the cost involved with the activity and going with people who need to rent equipment because that takes an extra hour. She also has trouble storing her stuff at her apartment because they don't have enough space. She also doesn't have a lot of time between work and school. What surprised us: Megan doesn't have any emotional connection to her snowboard. She might still have some hesitancy around renting it to someone else though. It would depend on the risk vs. reward. And she's not sure there would even be demand for this. Other interesting outcomes: Megan said in her ideal world she'd just park her car at the resort and the equipment would already be there for her.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |