Advanced skier who owns a cabin in Tahoe. Owns her own gear but also occasionally rents special gear or when travelling out of state.
Why/How we interviewed her: She is an avid skier who invests a considerable amount of time and money into the sport. She would be willing to pay for services to improve her experience. What hypothesis we tested: Avid skiers are willing to pay for additional services. What we really wanted to learn: Deep insights about ski logistics from someone who dedicates every winter to the sport. What we learned from this interview: Some skiers are not particular about ALL of their equipment (AKA if we go the valet route, one business line could be to rent out unused skis to this customer type). What surprised us: Other interesting outcomes: Would love a service that aggregates inventory of local ski gear shops to allow for more efficient rentals.
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |