Why/How we interviewed him: Neil belongs to our target segment of casual skiers. He does not own his equipment and usually goes to Tahoe a few times a year with friends. He does not have kids. He identifies himself as a millennial.
What hypothesis we tested: That one of our ideas (Planning App, Premium Ski Bus) was appealing to customers and would help to make their skiing experience more enjoyable. What we really wanted to learn: Which idea would generate the most interest and excitement and get user feedback for some of these ideas. What we learned from this interview: Neil was visibly excited about the premium ski bus. He would totally avail that service this ski season. He was very interested as the idea was being presented to him and engaged in a fair bit of co-creation as we spoke. He thinks booze and wifi is a must on the bus. He wanted the bus to be a one-stop shop providing ski-rentals, lift-ticket and lodging along with the transportation service. Cost was a big issue for him and he felt that we should have different bundled plans where we negotiate with the resort on behalf of the customer and provide value to our customers. The app didn’t pique his interest much since he felt there are various apps out there that get the job done of managing the trip. What surprised us: It was difficult to get him excited about apps. There are too many apps out there and unless there is critical mass/large user base around an app or there is a significant cost saving or time saving people are not willing to play with a new app. Other interesting outcomes: He felt that even avid skiers could use this product if we have a different bundled service for them.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |