Why/How we interviewed him: Nick goes on ski trips a lot with his friends, so we wanted to get his input on whether or not this app would benefit him in his planning.
What hypothesis we tested: Whether or not Nick would use the app for his planning. What we really wanted to learn: How likely he would download this, and if he normally searches on his phone for apps to help with trip planning What we learned from this interview: Nick saw lots of benefits to using the app. He especially liked having a central location to keep everyone up to date on the details of the trip, and splitting payments so that it's less of a hassle. He didn't really comment on delegating tasks or the vote system, but liked the calendar and polling on available dates. What surprised us: He goes pretty often so we thought he would have had everything figured out already, but he was still excited about using it and saw clear benefits. Other interesting outcomes: He goes up weekly during the snowboard season, so he thinks it'd be nice to have a 'share' feature as well, so that he can share his plans with all his friends so that if any of them want to join him they can sign on through the app.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |