Why/How we interviewed him: Nick works at two ski resorts in Lake Tahoe.
What hypothesis we tested: Nick and others like him would be willing to work for a ski concierge on demand. What we really wanted to learn: Is picking up and dropping off skis something ski town residents would be interested in to make some extra money. What we learned from this interview: Nick would definitely love to make some extra money picking up and dropping off ski equipment. If the plan is to have the ski equipment stored overnight somewhere, he thought that it would need to be a warehouse near where many of the workers live. Unfortunately his schedule usually has him working nights so he couldn't think of a way to make it work for people in his situation. What surprised us: Nick says even with two jobs, it's difficult to make enough money in Tahoe, and he thinks most people are in the same situation. But even so, he doesn't think people would be willing to pick up gigs, if it takes too much time away from the Lake Tahoe lifestyle, which is why so many of his friends moved to the area. Other interesting outcomes: Nick brought up storing people's equipment at the concierge workers houses. For example, Nick has 5 roommate. The 5 roommates all work for ski resorts, and all of those resorts are different. There could be a way to use houses as a storage facility.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |