Nishanth is a skier who has a season lease in Tahoe. He also travels regularly with friends.
Why/How we interviewed him: Nishanth could potentially be part of our target segment for the group trip planning platform since he is single and usually travels with groups of friends. He also works at Oracle in M&A so evaluates start ups regularly and could have some good advice for us. What hypothesis we tested: Some of the pain in planning group trips would be mitigated by our idea. What we really wanted to learn: Does the group trip planning application appeal to people? What we learned from this interview: Nishanth thought he would definitely use this service. He did think that he though he would use it less as he gets older though - likely because he won't be travelling with as many separate friend groups and more with just his future family. He did think there was a need to integrate some of the separate systems that people use to plan trips since that can be a pain. Integrating with social platforms would be very important for him so he could add his Facebook friends and use Facebook Messenger to communicate plans. What surprised us: It seems that the market for this type of service might be limited to younger people who are more likely to travel frequently with people outside of their immediate family where sharing costs becomes more of an issue. This is something to test in future interviews. Other interesting outcomes: He did caution us to closely research competitors since this is a crowded space.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |