Why/How we interviewed her: Nora has a large group of friends from college that are now spread out across the country, and they try to plan annual reunion trips together.
What hypothesis we tested: Whether or not Nora would use the app for her planning, and if she thought her friends would be on board. What we really wanted to learn: What would it take to get a circle of friends to adopt the app, and what features Nora would find useful. What we learned from this interview: Nora saw lots of benefits to using the app. For her most recent trip to Portland, OR, everyone in the group was flying in from different locations at different times. For this reason, she especially liked having a central location to keep everyone up to date on the details of the trip and itinerary. She also liked the polling on available dates and voting on housing options. What surprised us: She mentioned she would probably not book a rental house/hotel directly through the app unless we could link it with her preexisting accounts for AirBnB. Other interesting outcomes: Nora recently went on a camping trip with her boyfriend and another couple, and mentioned that there was a lot of coordination about shared gear and groceries. This could be an interesting addition to our line-up of pre-populated trip templates.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |