Why/How we interviewed him: Vinay belongs to our target segment of casual skiers. He does not own his equipment and rents whenever skiing. He usually goes out skiing with his wife and friends
What hypothesis we tested: That our ideas (Planning App/Premium Ski Bus/Ski concierge) were appealing to customers and would help to make their skiing experience more enjoyable. What we really wanted to learn: Which idea would generate the most interest and excitement and get user feedback for some of these ideas. What we learned from this interview: Vinay was upbeat about the planning app. He has a close knit group of friends that travel together quite a bit. He likes that the app will help to keep all records at one place and he doesn’t have to check his email to find the various reservations and tickets. He is not sure how we will integrate all these websites at one place because he tends to shop around quite a bit especially since he books late and prices are usually high by then. He wouldn’t go on a Ski-bus since he likes travelling with his group and they usually rent a big van. The Ski-bus would most likely not be as cost effective as renting a van. He tends to do a lot of other activities and the bus would limit his movement. He also likes to keep his trip relaxed where he can start whenever and doesn’t like the idea of being there at a particular time to board the bus. He didn’t find the social aspect of the bus appealing since he already has a group and would rather spend time with them. What surprised us: Those in groups already have the social aspect covered and didn’t feel the need to meet more people on the bus. It is difficult to convince people that they will have a good time on the bus. They prefer the independence offered by the rental car and the flexibility to leave at any time. Other interesting outcomes: Different groups have different requirements from the app. Some need it for splitting costs better, some for delegating tasks and some for keeping all bookings at one place.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |