Why/How we interviewed him: Pascal is part of our target customer segment being a casual skier with no kids who lives in the bay area.
What hypothesis we tested: That he would find benefit and value from 1 or more of our prototypes What we really wanted to learn: If any of our prototypes would get him enthusiastic and excited What we learned from this interview: Pascal found the bus to be the most appealing. He liked the idea of going up to the mountain without the hassle of driving, and enthusiasm visibly changed when compared to the other prototypes. He had the least enthusiasm for the planning app since he doesn't think it is useful and would be hard for people to adopt. What surprised us: Since he is a casual skier, he doesn't own his own gear, but even with the valet service he would not be convinced to buy gear because he doesn't go up enough. Other interesting outcomes: He was more interested in the group bonding aspect of the ski bus rather than snowboarding.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |