Why/How we interviewed her: Rena does a couple of international trips with friends and family. She does all of the planning for her trips.
What hypothesis we tested: Rena wouldn’t find anything interesting about our prototype that she didn’t already have a work around for. What we really wanted to learn: Would our prototype be interesting enough for Rena to want to try it instead of her current method of planning. What we learned from this interview: Rena didn’t have any use for our application. She does all the planning for her group trips, and makes all the executive decisions. She wouldn’t want others to delay booking of cheap accommodations or airfare. She is optimized for planning trips, and more importantly, her friends and family that travel with her, have a clear understanding of what is expected of them in terms of payments, and the amount of deviation from the planned itinerary they can do. What surprised us: Although Rena doesn’t need this application, she recently went on a joint bachelorette/bachelor party. The bride’s side was small and didn’t have issues, but the groom’s side had many issues that the app would have solved. The bachelor party had 10 members, and they all had different expectations on the accommodations, and in the end everyone still hasn’t paid their fair share. Additionally, the best man had to plan all aspects of the trip and was frustrated about the whole experience. This rubbed off on the groom, who saw the stress his friend went through, and avalanched into the wedding, ruining it. Other interesting outcomes: She did mentioned that the workflows may have helped some people. On her last trip to China, two people in her group had to be turned back after flying to Shanghai because they did not know they needed to obtain a visa. A trip app that generates individual tasks, such as ours, would have prevented this, since they would have known they were responsible for obtaining their own visas.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |