Why/How we interviewed her: She is one of my colleagues and has no vested interest in trying to sugar coat her reactions to our idea. I also purposely tried to remain low key when talking about our app and speaking as if this was just an app "I had used" but wasn't one we came up with.
What hypothesis we tested: If she would show any interest in it if there was no vested interest (in this case pleasing or agreeing with me) What we really wanted to learn: Would she download this app? What we learned from this interview: She showed no interest in downloading or trying to learn about the app. She thought the ability to split costs was interesting, but the benefits of centralizing all her plans for her group wasn't incentive enough to download it. What surprised us: Convenience factor is usually not enough to outweigh the initial inconvenience factor of downloading the app and learning how to use it. There needs to be a stronger incentive to use it. Other interesting outcomes: It seems there is real aversion to downloading an app, and that this is a serious first barrier to get over. She referred to it as "I don't want to have to download another app"
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |