Why/How we interviewed him: He was planning a birthday party for his parents in law, so I wanted to get his insights and pain points to see how our app could help. His age group is also in the 50+ range, so his insights would be different from most of our interviews up until now.
What hypothesis we tested: If he saw value in an app that could centralize with his group planning and cost splitting What we really wanted to learn: Would he download this app? What we learned from this interview: The cost was likely to be shared among only a few families even though the guest list was much larger, so he saw no benefits for the split cost ability of the app. Another problem was that most of his guests are also a bit older, and would be averse to downloading another app just to get centralized updated info. What surprised us: Convenience factor is usually not enough to outweigh the initial inconvenience factor of downloading the app and learning how to use it. There needs to be a stronger incentive to use it. Other interesting outcomes: There are distinct barriers to entry for older people who might not necessarily have a smart phone let alone be savvy enough to download apps. It is likely this would only be geared towards the younger generations that could plan with other friends from the younger generation.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |