Intermediate Snowboarder - Hasn't been to Tahoe in the past year. In the past has gone with 2-3 friends.
Why/How we interviewed him: Samik used to go to Tahoe more - in fact 2 years ago he even bought his own new equipment, but hasn't been since. What prevents him from going despite obvious financial investment? What hypothesis we tested: Logistical issues are preventing Samik from going more frequently to the mountians. What we really wanted to learn: What would make him go back to snowboard this winter. What we learned from this interview: Samik helped us identify a potential competitor for a transportation company (Nacski - costs $55 for a day trip). He used to use this as a way to get to Tahoe more conveniently. HIs biggest complaint is how far away the mountains are from San Francisco and how long the drive is. He used to live in LA and mountains were a lot closer there. Scheduling time between his other activities is the biggest thing preventing him from going. What surprised us: Despite buying new equipment a few years ago, the amount of snowboarding Samik has done is declining. He's partially committed, but doesn't consider this a lifelong hobby. Other interesting outcomes: He feels attached to his equipment and wouldn't want to rent it to anyone else.
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |