Why/How we interviewed him: Sandeep goes out on group trips with office colleages a lot but doesn’t enjoy planning and leaves it to others to figure it out.
What hypothesis we tested: The prototype we've developed would get Sandeep excited enough that he would consider using our platform on his next trip. What we really wanted to learn: If he would use our platform over some of the other methods that exist to plan trips. What we learned from this interview: Sandeep doesn’t do the planning himself so doesn’t really think it is going to help him much. He likes that he can choose which tasks he would like to take up and also see how the trip planning is going. He is happy to provide inputs and likes the voting feature for selecting the accommodation. He thinks it is good to have all receipts in one place. He like that the app provides him the opportunity to contribute in any little way he can. He is not a big fan of the delegation process but would rather like to choose what to take care of. What surprised us: People who are not used to planning much don’t find the app very useful. Since they are handling only 1 or 2 tasks, they don’t find the much value in downloading another app. Email and SMS are good enough for them. However they do like the information aspect of the app and see how the planning is going on. Other interesting outcomes: He said he would use the workflow and delegation of tasks for other group activities and volunteer activities like planning office parties.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |