Why/How we interviewed her: Sarah goes on a wide variety of group trips throughout the year.
What hypothesis we tested: The existing methods of planning are adequate with no need for a new planning platform. What we really wanted to learn: How Sarah would react to our planning platform. What we learned from this interview: Sarah is usually the main planner on her group trips. The key takeaway from her interview was that she puts a timeline on decision making. For example, if she finds a vacation rental and sends it to the group for approval, she gives 24 hours or less for other members of the group to vote. In her experience, without a tight timeline nothing gets done. The workflow portion of the application may need a mechanism to formalize cutoff times. Sarah's also very upfront about division of costs and payment, but saw value in a platform that would automatically handle those expenses automatically. She has had past situations where she did not get reimbursed for costs. What surprised us: Although Sarah is generally the primary planner, it really depends on the group as to how she interacts with other people. In terms of housing, some groups are confident in her ability to book a vacation rental, while on other trips, people want to know every option available (meeting particular criteria). In the situation where group members need to see every option, booking accommodations can be very challenging. Although a planning platform may be able to help aggregate listings, it wouldn't necessarily solve this pain point. Other interesting outcomes: Sarah used group and individual texts as her main method of planning trips.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |