Why/How we interviewed him: Sean and his family, which includes 3 children, love physical activities and spend most of their free time in the outdoors.
What hypothesis we tested: People who live an active lifestyle and the outdoors, enjoy skiing or snowboarding. What we really wanted to learn: If his family skis, what is their typical experience like? How do kids get involved in snow sports? What we learned from this interview: To Sean, downhill skiing doesn't provide the physical exertion that he prefers. He began doing endurance sports such as ultra marathons, century rides, and obstacle course based events in recent years, as they have gained in popularity. Cross country skiing provides a similar "burn" that he prefers. What surprised us: To Sean, downhill skiing and snowboarding isn't as fun as cross country skiing. He would cross country ski everyday if we lived in the snow. Also surprising was that the didn't want his kids to learn to ski because the risk of injury is too high. He had blown out his knee twice, skiing, and it has significantly impacted his quality of life. Other interesting outcomes: As endurance sports have gained in popularity, people may prefer cross-country skiing or snowshoeing to downhill skiing. There is more knowledge around injuries, which may be keeping people from picking up skiing or snowboarding.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |