Why/How we interviewed him: Interviewed through e-mail to gain insights into how they decide to partner up with platforms and what kind of discounts would be available if we wanted to seek a partnership with them.
What hypothesis we tested: That ski resorts would be interested in partnering with an app to drive traffic and interest to themselves. What we really wanted to learn: How easy it could be to have a resort interested in our idea. What we learned from this interview: "Thanks for reaching out to us about your app. It sounds like a great idea! Unfortunately I don’t think we will pursue it at this time. We do not have any set group discounts as rates vary based on dates, group size, peak and off-peak periods, events in the village or on the mountain, etc. On average our group discount with 20 people is about 10%, but there are many factors that go into figuring out what rate to quote a group and I don’t think we would be interested in having those dynamically fed into an app at this time." What surprised us: Despite the possibility of free traffic and interest, they were not interested in having their prices exposed through apps. Other interesting outcomes: Out of 3 attempts to communicate to resorts, only 1 replied.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |