Stephen loves to ski and travel with friends. He does both activities several times a year, however he doesn’t enjoy the process, but feels he needs to take a leadership role to get things done.
Why/How we interviewed him: Stephen has planned many group trips. He is also a product manager and may provide insights based on his experience in this space. What hypothesis we tested: A person who is a planner and has been exposed to a vast number of products has no need for another app. What we really wanted to learn: Is there room in the market for another app? What we learned from this interview: An app won't help an indecisive person make a decision, the question is how can you make an indecisive person commit to a decision quickly. During the accommodation search, amenities can be a source of tension between travelers (eg. The person who doesn’t drink coffee doesn’t care about a cappuccino machine). Collecting payments is the most challenging part of planning. From previous experience, when showing a calendar in an app, people will not indicate all days they are available due to the fact many people don't want to look like they have a lot of free time. What surprised us: Stephen's insight into the fact indecisive people are the most challenging people to engage in a group planning activity. There was also an interesting observation that people aren’t honest about their availability for trips. Stephen also felt chatbots could aid in the planning process, as he is debating their usage in a upcoming product he is working on. Other interesting outcomes: Tilt had a great start, but he has not seen it being utilized recently. There is a great opportunity for a competitor to come in and snag its market.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |