Beginner Skier - goes skiing 1-2 weekends/season on average. Usually goes with friends.
Why/How we interviewed him: Sumit belongs to the casual skier category and rents his equipment. We wanted to understand the logistical challenges he faces when he goes skiing. What hypothesis we tested: The casual skier group is the one that needs the most help with skiing logistics. What we really wanted to learn: How we could make skiing more fun for him and his friends. What we learned from this interview: He has made a conscious decision of not purchasing his equipment because of space constraints when carpooling with his friends. He rents from the ski resort and usually goes for discounted deals from resorts that provide both lift tickets and equipment together. He books his stay close to the resort. His skiing trips have declined in the last few years because of constant travel for work. His biggest challenge is around finding bundled deals and booking accommodation close to the resort. What surprised us: How beginners have got around the issue of hauling equipment and other skiing logistics by renting from the resorts and staying close to the slopes. Other interesting outcomes: Since he doesn’t plan his trip very carefully, he tends to miss some of the accessories and would like a service at the resort that fulfills that need for a day on the slopes.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |