Why/How we interviewed her: Debbie plans a family reunion for her extended family every March and coordinating everyone's desires is a challenge for her.
What hypothesis we tested: Would the app work for a diverse age groups in a family reunion type of setting? What we really wanted to learn: Did Debbie think that this platform would make the planning process easier for her. What we learned from this interview: This app would definitely help consolidate some of the information about who was going to be where and when. It would also be nice to delegate tasks to different people so she wouldn't have to do everything. There would be a few barriers to adoption especially in the grandparent generation of the family. What surprised us: In family settings the costs aren't always split evenly - i.e. parents pay for parts of their adult children's costs, people with more money are often willing to cover the costs of people with less money etc. Because of this we definitely need to have a custom amount option in the payment splitting section. This part of the functionality is definitely less relevant for this use case in general because money issues are different with family than they are with friends. Other interesting outcomes: Integrating text and facebook messages into the app would help keep things straight.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |