Sarah used group and individual texts as her main way to Why we interviewed this person: Thane goes on several group trips throughout the year.
What hypothesis did we test: People don't need a planning application to plan group trips. We really wanted to learn about this: What does Thane think of our planning platform. We learned this from the interview: Thane doesn't need a planning application. He observes that usually the planner is the only one who wants to use a new application, adoption is always more challenging than you expect, especially in non-work settings. He constantly needs to remind people to look at accommodations, purchase airfare, but he thinks text is the easiest. On a mobile app, a popup would likely be used as a reminder, and people hate popups. They would likely disable notification settings, or completely delete the application. One issue he thinks would cause a lot of notifications and popups is when people need to be reminded that they haven't completed a task. In his experience people are always behind on completing tasks they have volunteered to complete. We were surprised by: For him, payment hasn't been an issue, as long as people are proactive collecting the money. This runs contrary to many of our other interviews. Other interesting outcomes: He thinks that a planning platform is good for "black and white" decisions, but on his trips, many decisions required more collaboration than an app could provide. In these cases, only an email, text, or phone call will be adequate.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |