Why/How we interviewed him: Tom skis about 3 times per year, but his wife doesn't really enjoy skiing so he usually goes with a group of friends. He fits our casual skier category.
What hypothesis we tested: Tom would be interested in at least one of the ideas What we really wanted to learn: Which idea did the respondent find most interesting What we learned from this interview: Tom was luke warm on the idea of a ski bus initially - he asked how much it would cost and he said he had just purchased a Subaru so wouldn't have a need. Before he bought the car he also had no problems finding rides from friends with cars. When I mentioned the idea of doing it for a day trip he got more excited because his wife doesn't really like going up so this would give him more flexibility and allow him to go without spending the whole weekend. In the end he said this was his favorite of the three ideas. For the ski concierge service he was mostly concerned about the complicated logistics and worried that his day would be ruined if something got messed up and his skis didn't make it to the right place at the right time. When I introduced the idea of the planning app, Tom initially got excited and said "I could've used something like that for my wedding" but then when I got more into the details he got less interested. What surprised us: The app could be applicable to other types of trips too. Other interesting outcomes: The response to the word "app" seems to envoke skepticism from most interviewees.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |