Why/How we interviewed him: Troy loves exploring and going new places.
What hypothesis we tested: This platform will be competing with a lot of other travel planning tools. What we really wanted to learn: Would Troy be willing to adopt this platform over other travel sites and apps? What we learned from this interview: Troy likes to be spontaneous but when he travels with larger groups of people he knows more advanced planning is necessary. He thought this would be really useful for him because he specifically hates trying to collect $ from everyone. He also was really excited about the date coordination component since that's often a pain point for him. Gathering everyone's opinions would be useful too. He thought if he knew about this platform he'd definitely propose it to the group he was travelling with as a way to stay aligned - he wasn't necessarily sure that everyone in the group would be willing to though. What surprised us: Even though Troy isn't necessarily a "planner" he was still intrigued by the product idea. Whether or not he actually would use the product could still be TBD - we'd have to make it pretty easy and front of mind. Other interesting outcomes: He thought maybe CPG companies would want to use us as an advertising mechanism and have samples available for people who book with us (this became logistically complicated when we started getting into it).
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |