An interview with an app developer turned into a cycle of co-creation. The app developer's hypothesis was that an app that just integrates everything is not compelling enough and the switching costs from other established apps is very high. A problem that may add significant value if we can help groups with delegating tasks and create workflows for individual members. Group activities can be managed well if each member knows what he is accountable for. Below are some mockups from the co-creation process that we tested in interviews.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel ArchivesCategories |