After expanding our HMW question early in the semester to encompass skiing logistics in general we set off to interview as many skiers/snowboarders as we could find. In these interviews we were trying to pick out places in the skiing/snowboarding process where customers had pain points. When they would say "I wish I could ski more often," we'd ask probing questions like "What do you think is preventing you from doing this?" We pushed people to think of their least favorite part of skiing and also tell us stories about times they've felt frustrated on ski trips.
Based on what we heard from customers in these initial interviews we pulled out some "sub-HMW" questions that fit under our logistics umbrella that we want to explore further:
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
October 2016
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