When we began to test our 3 different prototypes with consumers in interviews we got a ton of information and ideas! To sort through the various information we'd gathered we made a Pros/Cons list for each idea. As we discussed it further it seemed like the idea with the broadest potential reach was the Planning App. We noticed in our interviews that people shied away from the word "App" though. We also realized that skiing wasn't the only place this could be used. Anytime people take group trips the same issues exist. This led to our new HMW:
How might we create a platform that integrates existing services (like doodle polls, airbnb, trip advisor, tilt etc.) to make group travel easier??
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
October 2016
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