This week we continued building out frameworks to help us further understand our problem area and organize our thoughts on potential solutions. AEIOU This framework helps us organize our observations from our initial phase of interviews. A - Activities E - Environment I - Interactions O - Objects U - Users We focused on the three areas that we've identified as being the most problematic in our customer journey mapping: 1. Getting from the car to the lift 2. Planning the itinerary of a ski trip 3. Driving from City to Ski Town (i.e. SF-Tahoe) Here is what we put together: We also began discussing how our interviews need to shift now that we're beginning to focus on a few specific ideas. Initially our interviews were very broad and attempted to discover where pain points existed around this topic and now we are beginning to move into a more focused direction. We brainstormed some potential questions and also decided to meet with Sara to get her thoughts. She suggested that we do very rough sketches of the three ideas and start putting them in front of people. We need to look for pupil dilation, people getting excited about things and also be open to suggestions that people have about the ideas. Our next steps will include mocking up the three ideas before we launch into round 2 interviews. Before the week was over we had a few good laughs about the Silicon Valley "Pivot"
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
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