This week we:
During our team meeting we discussed our interviews with the prototypes that we had developed. It's still early in this phase of our interviewing process, but we already see some things that need to be adjusted. One great sign we saw, was that our interviewees had pupil dilation and actively engaged in co-creating with us during the interviews. We worked on developing our business model into a story. We practiced presenting this story to the class. The key takeaways from the practice story were to:
We discussed threats to the travel industry over the next 3-5 years and 10 years out to see how our product could adapt to changes. We noticed that our product has a threats from cyber security, regulation of home sharing, regulation of online financial service, and events that may cause travel declines. To mitigate these, we would diversify our partnerships in travel lodging and financial services, along with making security of our users information a top priority.
Longer terms, things we might monitor are how technology may change peoples behaviors such as virtual reality., self driving cars, and if artificial intelligence could predict our dream vacation.
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This week we interviewed people on our three ideas:
After discussing the results of our interviews, we strongly favored the planning platform. We worked on developing our business canvas around this idea for the rest of our team meeting. Our interviews until our next meeting are to explore the viability of this idea.
This week we discussed the team assessment feedback. We looked at the metrics where we had slightly lower evaluations compared to the class average. We also talked about a few where our standard deviation was higher. Conflict resolution was identified as an area of discrepancy. This was not at a personal level but more on the direction of the project. Clear agreement on goals was another area we had some variation in responses. We discussed what we should start, stop and continue doing in terms of teaming and made these updates on our collaborative plan. We also discussed our learning styles and confirmed that we have a fairly diverse team. For some of us this was a bit surprising, but for others it made complete sense. We are still missing divergent, but we have most of the other quadrants represented on our team. For our next round of interviews we started building prototypes to share with people and get their feedback/gauge their interest. We discussed that there are multiple ways to approach the next round of interviews, including co-creation and A/B testing. We will try to do a little bit of each until we start to get a sense of which of our three ideas (if any of them) gets people the most excited.
1) Ski Valet. 2) Luxury Bus. 3) Trip Planning App. This week we continued building out frameworks to help us further understand our problem area and organize our thoughts on potential solutions. AEIOU This framework helps us organize our observations from our initial phase of interviews. A - Activities E - Environment I - Interactions O - Objects U - Users We focused on the three areas that we've identified as being the most problematic in our customer journey mapping: 1. Getting from the car to the lift 2. Planning the itinerary of a ski trip 3. Driving from City to Ski Town (i.e. SF-Tahoe) Here is what we put together: We also began discussing how our interviews need to shift now that we're beginning to focus on a few specific ideas. Initially our interviews were very broad and attempted to discover where pain points existed around this topic and now we are beginning to move into a more focused direction. We brainstormed some potential questions and also decided to meet with Sara to get her thoughts. She suggested that we do very rough sketches of the three ideas and start putting them in front of people. We need to look for pupil dilation, people getting excited about things and also be open to suggestions that people have about the ideas. Our next steps will include mocking up the three ideas before we launch into round 2 interviews. Before the week was over we had a few good laughs about the Silicon Valley "Pivot"
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
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