This week, we focused on conducting initial interviews to help us through the diverge/converge process, as well as research to help us understand our target markets better. Interviews We spoke to 8 individuals: 2 Avid Skiers, 2 Sometimes Skiers, and 4 Hardly-Ever Skiers. While many mentioned travel and gear logistics as ski trip pain points, validating some of our initial hypotheses, we also gained some interesting learnings about problems we hadn't yet thought of solving. Of note:
Stories In Our individual Stories In submissions sought to synthesize our interview learnings with some of the customer segments we've identified. For example:
We identified a desire to improve the feelings associated with skiing; to make people/resorts/skis happier as opposed to just trying to improve logistics. As a group, we decided that we will turn our focus to the "Sometimes Skier" customer segment in our next set of interviews to really identify what problems we might solve for them.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
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