This week our main focus was getting out and talking to people about their experiences skiing/snowboarding. We wanted to understand what their pain points are and what prevents them from going to the mountains more frequently. We listened closely for areas that we could potentially help by providing some kind of product or service.
Some observations in our interviews this week: - Safety is a big concern (especially for parents) - Avid skiers don't need much help - they have done enough research and planning that they have figured out all of the efficiencies. - Beginners don't need much help shuttling their stuff around because they don't have equipment. They need help with a more efficient rental process. We also need to be very conscious of potentially leading people to the conclusion we're looking for. A few people we've interviewed haven't really seemed to think there are any logistics issues they need help with. Instead of asking them "What logistics issues do you face?" we're going to focus more on getting them to tell us stories about their days on the mountain. We might be able to pick out potential areas of improvement by listening to these stories.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
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