This week we made major progress by mapping out the customer journey related to skiing. Together we identified the main stages in a ski trip where people may have logistical issues:
The areas with the most issues appear to be planning the trip, navigation and carrying gear at each of the different phases. This led us to brainstorm 3 potential places we could help (there could be many more!)
1. A trip planning app that integrated doodle poll to pick dates with your friends, airbnb/vrbo to reserve a place to stay, lift ticket purchasing, maps to direct you and see where your friend are, an alarm clock to wake everyone up and more! 2. A transportation service from SF to Tahoe that is better than the existing options - almost being the Southwest for ski trips. 3. A pickup service for gear - somehow we'd collect the gear from SF (your house, a locker, sports basement??) and have it at the mountain waiting for you. This would remove the gear from the customers hands through most of the journey.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
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