This week we met to discuss our list of How Might We questions based on the experiences and insights that we gained through our interviews: • How might we make testing and renting gear easier? • How might we improve the food efficiency at the ski lodge? • How might we increase visitorship to ski resorts? • How might we reduce the perception of injury/risk on the slopes? • How might we improve destination skiing? • How might we create all-inclusive ski trips? • How might we improve scheduling and coordination between groups of friends planning a ski trip together? We will use this to help decide on additional solutions where we can add value, beyond the ones we came up with last week when looking at the customer journey. We also wanted to see where we could provide the most incentive to stakeholders. This would be important because it would help us gauge how viable a potential solution was depending on how easily we could get a stakeholder or player to help. We did this by individually listing the players and stakeholders in the ski/snowboard ecosystem on separate post its and categorizing them based on their function in relation to the central figure, the customer. Once the ecosystem had been established, we tested out how our value-add solutions would fit into the ecosystem. We did this by color coding the three possible solutions we had come up with last week, and matching them with the appropriate stakeholder or player that we felt would benefit from it. Based on this, we could visibly see which stakeholders from both the player and customer side we could safely ignore and which ones we would potentially focus on. We also briefly discussed how our solutions would differentiate ourselves in this current ecosystem, ie a more upscale bus service with wifi, a planning app that provided minor discounts at every step (which would add up for the whole trip), or a gear pick up service that has not been established yet or tried before.
With the end of the meeting in sight, it was selfie time!
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
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