Our initial "How Might We" was:
How might we provide a service that transports for skis from one resort to the next for skiers who want to go to multiple resorts during their ski trip? Fairly quickly during our first meeting we began to diverge from the narrowness into all of the possibilities surrounding a broader, but related question: How might we improve the logistics of skiing? This has opened us up to many potential ways to make skiing more enjoyable: transportation, easier to carry gear, technology on the mountain, the layout of ski resorts and more... Where we land will depend on the greatest customer need we discover during our initial phase of interviews.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
October 2016
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