This week our main focus was getting out and talking to people about their experiences skiing/snowboarding. We wanted to understand what their pain points are and what prevents them from going to the mountains more frequently. We listened closely for areas that we could potentially help by providing some kind of product or service.
Some observations in our interviews this week: - Safety is a big concern (especially for parents) - Avid skiers don't need much help - they have done enough research and planning that they have figured out all of the efficiencies. - Beginners don't need much help shuttling their stuff around because they don't have equipment. They need help with a more efficient rental process. We also need to be very conscious of potentially leading people to the conclusion we're looking for. A few people we've interviewed haven't really seemed to think there are any logistics issues they need help with. Instead of asking them "What logistics issues do you face?" we're going to focus more on getting them to tell us stories about their days on the mountain. We might be able to pick out potential areas of improvement by listening to these stories.
0 Comments
This week, we focused on conducting initial interviews to help us through the diverge/converge process, as well as research to help us understand our target markets better. Interviews We spoke to 8 individuals: 2 Avid Skiers, 2 Sometimes Skiers, and 4 Hardly-Ever Skiers. While many mentioned travel and gear logistics as ski trip pain points, validating some of our initial hypotheses, we also gained some interesting learnings about problems we hadn't yet thought of solving. Of note:
Stories In Our individual Stories In submissions sought to synthesize our interview learnings with some of the customer segments we've identified. For example:
We identified a desire to improve the feelings associated with skiing; to make people/resorts/skis happier as opposed to just trying to improve logistics. As a group, we decided that we will turn our focus to the "Sometimes Skier" customer segment in our next set of interviews to really identify what problems we might solve for them. This week we had our first team meeting.
We began by conducting teaming exercises to understand everyone’s differences, and to collaborate on how we could use these differences to form a high performing team. We discussed how we would complete our collaborative plan. After teaming we started looking at the problem that brought us together, which was how the activities surrounding skiing could be made more pleasant, specifically the logistics. The How Might We (HMW) statement we formed around this problem was, “How might we make skiing (logistics) more enjoyable?” We began analyzing this HMW by asking why we would want to do this, some of the reasons are:
After asking “Why” we began asking what is stopping the logistics from being made easier?
As a group we also explored the journeys that take place by three different groups.
At the end of the discussion we had several new HMW questions:
|
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Categories |